PACKAGING & DESIGN
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WHAT IS YOUR PACKAGING STYLE?

OUR MISSION

WE CREATE VALUE AND MAKE A DIFFERENCE FOR OUR CLIENTS THROUGH PACKAGING THAT ENHANCES THEIR PRODUCTS ATTRACTIVENESS, PRACTICALITY AND SAFETY.

6 FEATURES OF A GREAT PACKAGING

We know the immense value that lies in well-designed brand packaging. Our clients are food manufacturers, but their clients are shoppers. Our aim is to make it easy for the shopper to find and chose your product. Since 70% of all purchase decisions are made in the store, this is your best (and last) chance to convince a shopper to buy your product. Yes, great packaging can do that for you.

Clarity

What’s this product for and what is the brand behind it? A stranger to your product needs to be able to answer these essential questions in less than 4 seconds, which is the maximum time average consumer will dedicate to any particular product on the shelf.

Honesty

By depicting a product ten times better than it is, you’re misleading and ultimately disappointing the consumer, which only leads to poor sales. This is where honesty comes in. Consumers have nothing against simple, inexpensive products, as long as they know what they’re buying!

Authenticity

Originality, character and memorability are at the heart of great brands and of course, great packaging designs. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.

Shelf Impact

From a shopper’s point of view, a product is never seen alone and never in detail. It’s not until a certain pattern attracts our attention that we decide to take a closer look. This distinctiveness and appeal of the product when placed on an actual shelf makes all the difference in product sales.

Extensibility

A product packaging design concept should allow for an easy introduction of a new line extension (product variation) or a sub-brand.

Practicality

Practicality deals with the actual shape, size and functionality of the product packaging, not just the label or wrap. The more practical the product, the more sales it gets.

MADE IN SINGAPORE

Our portfolio includes various materials and up to 9-colors per print run, to bring out the best of your designs. Working with our own facilities and acting as a marketing agent for well-established packaging and printing factories across Asia, gives us the competitive advantage in price and quality - the extra edge we can pass on to our clients.

All production facilities and manufacturing processes follow the ASTM Methods and/or JIS Standards. Dedicated QC inspectors and state of the art quality control laboratories ensure the quality of all goods and compliance with International Standards.

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export markets worldwide

fresh designs created

years of experience

MEET SOME OF OUR HAPPY CLIENTS

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